Senior Paid Media Manager

Location: Remote

About Launch Potato

Launch Potato is a fast-growing, profitable digital media company reaching over 30 million monthly visitors through brands like FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, we connect consumers with top brands through data-driven content and technology. Our team spans 15+ countries and thrives on speed, ownership, and measurable impact.

Why Join Us?

Join Launch Potato to accelerate your career owning outcomes, moving fast, and driving growth with a high-performing global team. This is your chance to lead and scale YouTube paid media campaigns in a role that blends hands-on work with strategic leadership.

What You’ll Do

• Own the entire YouTube performance marketing portfolio, driving campaign setup, execution, and P&L management.
• Manage budgets over $20M/year, focusing on scaling spend and maximizing profitability.
• Develop, test, and optimize high-performing video creatives and strategies.
• Collaborate closely with creative teams to deliver videos that convert.
• Analyze data and produce actionable insights to improve CTR, CVR, ROAS, and margins.
• Expand YouTube campaigns into new insurance and financial services verticals.
• Lead and build a video-first paid media team as investments grow.
• Share best practices and mentor team members to elevate the entire paid media function.

What We’re Looking For

• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).
• Experience: 6+ years managing and scaling YouTube paid media campaigns with budgets of $20M+.
• Proven track record of profitable campaign scaling and P&L ownership.
• Deep expertise in Google/YouTube Ads, analytics platforms (e.g., Looker, Google Analytics), and advanced Excel skills.
• Strong analytical mindset, able to turn data into strategic decisions.
• Excellent communication skills, both written and verbal.
• Ability to work in a fast-paced, evolving environment, managing multiple projects simultaneously.
• Leadership potential and desire to grow into a manager role.

Bonus Points For

• Experience with other video-first platforms (TikTok, Meta, linear TV).
• Knowledge of MMM (Marketing Mix Modeling) and measurement tools.
• Familiarity with AI tools like ChatGPT, Gemini, or MidJourney.
• Understanding of personal finance and consumer financial products.
• Experience mentoring or leading teams.

How to Apply

If you’re interested in this position, please register on our portal and submit your application through the link below:

👉 Register & Apply at TeezJobs.com