Senior Paid Media Manager

Location: Remote

About Launch Potato

Launch Potato is a fast-growing digital media company reaching over 30 million monthly visitors through brands like FinanceBuzz, All About Cookies, and OnlyInYourState. We specialize in connecting consumers with top brands using data-driven content and technology.

Headquartered in South Florida, we operate with a remote-first culture spread across 15+ countries. Our environment is built on speed, ownership, and measurable impact perfect for professionals who thrive in high-performance settings.

Why Join Us?

• Take ownership of a critical growth channel in YouTube marketing
• Work with a global team of experts and high performers
• Drive measurable business impact while accelerating your career growth
• Enjoy a competitive salary, profit-sharing bonuses, and strong benefits

Your Role

As the Senior Paid Media Manager for YouTube, you will own the entire YouTube performance marketing strategy and execution for Launch Potato’s insurance and financial services brands. This is a hands-on leadership role combining campaign management, strategic growth, and team-building.

You will:

• Manage YouTube campaigns with budgets exceeding $20M/year
• Own P&L, growth targets, and profitability goals
• Lead creative testing and collaborate with video production teams
• Expand YouTube initiatives into new financial verticals
• Build and lead a high-performing video-first paid media team
• Provide actionable insights backed by rigorous data analysis

What Success Looks Like

• Consistently scale YouTube campaigns profitably
• Set a standard for operational excellence and ownership
• Become the internal go-to expert for video-first performance marketing
• Lead and develop a growing team focused on performance video

Must-Have Skills & Experience

• 6+ years managing YouTube performance marketing at scale
• Proven success in scaling new/existing brands profitably on YouTube
• Expertise in Google/YouTube Ads, BI tools (Looker, Google Analytics), and advanced Excel/Sheets
• Strong analytical skills, able to generate actionable growth strategies
• Experience owning P&L and meeting aggressive growth + profitability goals
• Excellent communication skills — able to influence cross-functional teams
• Ability to thrive in a fast-paced, agile environment managing multiple projects
• Experience working with creative teams to optimize video assets

Education

• Bachelor’s degree in Marketing, Business, Communications, or related field preferred
• Additional certifications in digital marketing, YouTube advertising, or analytics tools a plus

Nice to Have

• Experience with other video platforms like TikTok, Meta, or linear TV
• Familiarity with MMM (Marketing Mix Modeling) and multi-channel measurement
• Knowledge of AI tools (ChatGPT, Gemini, etc.) for workflow optimization
• Background in personal finance or financial product marketing
• Experience mentoring peers and leading knowledge-sharing initiatives
• Proficiency with competitive analysis tools such as SimilarWeb, AdBeat, Ahrefs

How to Apply

If you’re interested in this position, please register on our portal and submit your application through the link below:

👉 Register & Apply at TeezJobs.com