Senior Member Engagement Specialist BJ’s Wholesale Club (United States)

BJ’s Wholesale Club is seeking a Senior Member Engagement Specialist to join their team in enhancing the experience and loyalty of their most engaged member segments. This role blends data-driven strategy with hands-on campaign execution, focusing on lifecycle marketing, cross-functional collaboration, and innovative engagement tactics.

Key Responsibilities:

• Develop and execute targeted engagement strategies, including co-brand credit card campaigns in collaboration with internal and external partners.
• Analyze member behavior, sales data, and performance metrics to identify growth opportunities for high-value or at-risk segments.
• Create campaign briefs, forecast budgets, coordinate with channel partners, and execute personalized, multi-channel marketing campaigns (print, email, push notifications, and website).
• Drive new club offer strategies, supporting digital engagement and Grand Opening initiatives.
• Implement loyalty and engagement tactics like gamification, rewards optimization, and behavior-based messaging.
• Support lifecycle marketing initiatives, including onboarding, reactivation, and win-back campaigns to maximize member lifetime value.
• Partner with cross-functional teams Creative, Marketing, Data Science, Finance, Field Operations, and Product to ensure alignment and effective execution.
• Track project performance, timelines, and deliverables, providing continuous improvement recommendations.

Qualifications:

• 4–6 years of experience in loyalty marketing, customer engagement, or campaign execution, preferably in retail, financial services, or subscription-based industries.
• Strong analytical skills with the ability to interpret behavioral data and marketing metrics.
• Excellent written and verbal communication skills.
• Hands-on experience with digital marketing platforms and lifecycle campaign management.
• Ability to manage multiple projects and collaborate across teams effectively.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Experience with customer loyalty programs, engagement strategies, and data-driven campaign execution is preferred.

Why BJ’s Wholesale Club:

• Weekly pay to help manage your finances on your terms.
• Complimentary Club Memberships for you and your household.
• Flexible and generous paid time off, including vacation, personal, sick days, holidays, and jury duty.
• Comprehensive medical, dental, vision, and HSA benefits.
• 401(k) retirement plan with company match and Employee Stock Purchase Program.
• Opportunities for career growth and development in a collaborative work environment.
• Hybrid work model: in-office Tuesdays–Thursdays, remote Mondays and Fridays at BJ’s Club Support Center in Marlborough, MA.

Education & Experience:

• Bachelor’s degree in Marketing, Business, or related field.
• 4–6 years of relevant professional experience in customer engagement, loyalty programs, or marketing campaign management.
• Proven ability to analyze customer data and deliver actionable insights to improve engagement and retention.

How to Apply

If you’re interested in this position, please register on our portal and submit your application through the link below:

👉 Register & Apply at TeezJobs.com

View More Jobs:

VP, Growth Marketing

Director, Philanthropy & Development