Senior Manager, YouTube Paid Performance

Location: 🇺🇸 United States (Remote)

About Launch Potato

Launch Potato is a profitable digital media company connecting over 30M+ monthly visitors with leading brands through data-driven content and technology. Our portfolio includes brands like FinanceBuzz, All About Cookies, and OnlyInYourState.

As The Discovery and Conversion Company, we are on a mission to help brands reach audiences efficiently through measurable and high-impact marketing. Headquartered in South Florida, we operate with a remote-first culture spanning over 15 countries, built on speed, ownership, and results.

Why You Should Join Us

At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact alongside a global team of high-performers. This is an opportunity to shape the future of video-first performance marketing while growing with one of the fastest-growing media companies.

Perks and Benefits:

• Competitive base salary: $80,000 – $110,000
• Performance-based profit-sharing bonus
• Flexible remote-first work environment
• Career growth opportunities into senior leadership

The Role

We are seeking a Senior Manager, YouTube Paid Performance a YouTube performance marketing expert who will take full ownership of Launch Potato’s YouTube business.

This is a career-defining role, combining hands-on campaign management with high-level strategy. You will:

• Own campaign execution, P&L, and growth targets
• Test new creatives and develop best-in-class playbooks
• Expand into other video performance platforms over time

This role offers a clear path to leading performance video across brands and verticals within Launch Potato.

Key Responsibilities

• Own campaign performance, pacing, reporting, operations, and P&L for Insurance YouTube campaigns
• Deliver 2x annualized run rate in Year 1 at a minimum of 110% ROAS
• Analyze performance data and provide actionable insights to stakeholders
• Drive improvements in CTR, CVR, ROAS, and margin through creative testing
• Collaborate with the creative team to produce high-performing video content
• Expand campaigns into new verticals, including insurance and financial services
• Build and lead a video-first performance marketing team
• Work with internal and external teams to target high-value customers
• Share insights and best practices across the Paid Media team

Success Looks Like

• Consistently scaling YouTube campaigns while maintaining profitability
• Setting the standard for ownership and operational excellence
• Generating insights that improve overall paid media performance
• Becoming the go-to expert for video-first performance marketing
• Laying the foundation for a high-performing video team under your leadership

Must-Have Skills & Competencies

• Proven success in profitably scaling brands on YouTube
• Strong analytical skills with Looker, Google Analytics, Excel/Google Sheets (pivot tables, VLOOKUP, regression analysis, correlation, etc.)
• Deep understanding of high-performing creative strategies (YouTube ABCDs, briefs, video production)
• Demonstrated experience in P&L ownership and hitting aggressive growth goals
• Excellent collaboration and communication skills, both written and verbal
• Experience managing YouTube budgets of $20M+/year

Nice-to-Have Skills

• Experience with linear TV, streaming, or other video-first platforms (Meta, TikTok)
• Familiarity with MMM tools and video measurement solutions
• Knowledge of AI tools (Gemini, ChatGPT, Claude, MidJourney, etc.)
• Background in personal finance and consumer financial products
• Experience mentoring peers or leading knowledge-sharing initiatives
• Familiarity with competitor analysis tools (SimilarWeb, AdBeat, Ahrefs, SpyFu)

Education

• Bachelor’s degree in Marketing, Business, Finance, Communications, or a related field
• Advanced certifications in Digital Marketing, Google Ads, YouTube Ads, or Analytics are a plus

Experience

• 6+ years managing and scaling YouTube performance-based portfolios
• Hands-on experience in campaign execution, reporting, and strategy
• Proven record of driving profitability and growth in digital media campaigns

Diversity & Inclusion

Launch Potato is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

How to Apply

If you’re interested in this position, please register on our portal and submit your application through the link below:

👉 Register & Apply at TeezJobs.com

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