Director, Certification Prep

Location: Remote

About Kaplan

For over 80 years, Kaplan has been a leader in education and professional advancement, blending technology and innovation to deliver best-in-class learning experiences.

We’re looking for visionary leaders ready to transform the test preparation market with AI-driven solutions. Kaplan’s CertPrep initiative focuses on building high-quality, cost-effective prep materials for niche and underserved markets, with an ambitious goal to generate $1M in revenue within 3 years.

This is an excellent opportunity for a strategic and entrepreneurial leader to build and scale a new business within a trusted global brand.

Key Responsibilities

• Lead Strategic Vision:
  Define and execute the roadmap for Kaplan CertPrep from market validation to full-scale go-to-market execution, driving customer acquisition and revenue growth.
• AI Marketing & Sales:
  Develop and optimize AI-powered digital marketing strategies to reduce customer acquisition costs and scale efficiently.
• Product Strategy Ownership:
  Lead product strategy and ensure the creation of AI-driven test prep products that meet real market needs.
• Growth Opportunities:
  Identify and penetrate new niche markets through targeted campaigns and digital funnels (B2C, B2G, B2I).
• Operational Excellence:
  Implement scalable processes in marketing automation, sales, and content production with clear KPIs and performance tracking.
• Team Leadership:
  Build, lead, and mentor a high-performing digital marketing and sales team, fostering innovation and commercial agility.

Required Skills & Qualifications

• Strong strategic leadership in digital product launches and growth.
• Experience in AI-driven marketing and product development.
• Proven record of driving revenue growth through digital channels.
• Excellent communication, analytical, and project management skills.
• Ability to thrive in a fast-paced, high-growth environment.

Preferred Qualifications

• Familiarity with AI-powered product development and go-to-market strategies.
• Background in EdTech, SaaS, or startup incubation environments.
• Knowledge of advanced digital marketing, growth hacking, and lead generation.
• Experience working with venture capital or startup accelerators is a plus.
• MBA or advanced degree in Marketing, Business, or Digital Communications is preferred

Education & Experience

• Bachelor’s degree required in Marketing, Business, Communications, or related field.
• MBA or advanced degree strongly preferred.
• 5+ years of experience launching and scaling digital products or ventures.
• 2+ years of experience in digital or growth marketing.
• 1+ year of experience working with AI-driven product creation and marketing.
• Proven success leading teams and managing product life cycles end-to-end.

Why Join Kaplan

• Be part of a global leader in education.
• Lead an innovative, AI-powered initiative with real impact.
• Collaborate with forward-thinking teams in a supportive environment.
• Enjoy excellent benefits, work-life balance, and growth opportunities.

How to Apply

If you’re interested in this position, please register on our portal and submit your application through the link below:

👉 Register & Apply at TeezJobs.com