Senior Manager, YouTube Paid Media
Job role insights
-
Date posted
30.10.2025
-
Closing date
24.11.2025
-
Offered salary
Min: $6,666/month
-
Career level
Senior
-
Qualification
Bachelor
-
Experience
6 - 9 Years
-
Quantity
5 person
-
Gender
Male Or Female
Description
United States
About the Company
Launch Potato is a leading digital media company reaching over 30 million monthly visitors through high-performing brands like FinanceBuzz, All About Cookies, and OnlyInYourState. Headquartered in South Florida with a remote-first team across 15+ countries, Launch Potato specializes in data-driven content and digital growth strategies that connect consumers with the world’s top brands.
About the Role
The Senior Manager, YouTube Paid Media will own and scale Launch Potato’s YouTube business, driving profitable growth across multiple brands and verticals. This role requires a YouTube performance marketing expert who combines analytical expertise with creative strategy to deliver measurable results.
You’ll manage large-scale media budgets, oversee campaign execution, and collaborate closely with creative and strategy teams to achieve aggressive growth and ROI targets.
Key Responsibilities
- Lead, manage, and scale YouTube ad campaigns across multiple brands and categories.
- Own campaign strategy, P&L, pacing, reporting, and overall performance.
- Analyze and optimize campaigns to drive improvements in CTR, CVR, ROAS, and profitability.
- Collaborate with creative teams to develop high-performing video ads aligned with YouTube ABCDs.
- Provide data-driven insights and recommendations to senior leadership.
- Expand campaigns into new financial and insurance verticals for broader market impact.
- Build and lead a future team focused on video-first performance marketing.
- Stay up-to-date with the latest digital video marketing trends, platforms, and best practices.
Required Skills & Qualifications
- Bachelor’s degree in Marketing, Business, or a related field.
- 6+ years of experience managing YouTube performance marketing campaigns.
- Proven success scaling campaigns with budgets exceeding $20M per year.
- Advanced proficiency in Google Ads, Looker, Google Analytics, and Excel/Google Sheets.
- Strong understanding of creative testing, audience segmentation, and video ad performance metrics.
- Exceptional analytical, communication, and presentation skills.
- Experience managing cross-functional teams and external vendors.
Preferred Skills
- Knowledge of AI tools (ChatGPT, MidJourney, Claude) for workflow efficiency.
- Familiarity with MMM tools and video-first platforms such as TikTok and Meta.
- Experience in personal finance or fintech advertising.
- Leadership or mentoring experience.
Why Join Launch Potato
- Competitive base salary: $80,000 - $110,000
- Profit-sharing bonus program
- Fully remote work flexibility
- Career growth in a fast-paced, performance-driven culture
- Collaborative global team of innovators and marketing experts
How to Apply
If you’re interested in this position, please register on our portal and submit your application through the link below:
👉 Register & Apply at TeezJobs.com
View More Jobs:
Senior Territory Sales Representative
A: The Senior Manager leads YouTube performance marketing campaigns, managing both strategy and execution. They optimize ad performance, oversee budgets, and collaborate with creative and analytics teams to achieve growth and profitability goals.
Q2: What qualifications are required for this position?
A: Candidates should have at least 6+ years of experience managing YouTube performance marketing campaigns with large budgets (over $20M/year). Strong analytical, strategic, and communication skills are also essential.
Q3: Is this a remote position?
A: Yes, this position is remote, allowing candidates to work from anywhere while collaborating with Launch Potato’s global team.
Maps
Interested in this job?
16 days left to apply
