Paid Ads Specialist (Meta & Google)

Location: Nigeria Remote
Employment Type: Full-time

About the Role

We’re seeking a data-driven Paid Ads Specialist to own and optimize paid media campaigns across Google Ads and Meta Ads (Facebook & Instagram). This is perfect for someone who thrives on analyzing results, testing strategies, and driving measurable business growth.

You will work closely with cross-functional teams to execute campaigns that target the right audience, maximize ROI, and scale efficiently. If you’re a performance marketer who enjoys both creativity and analytics, this is the role for you.

Key Responsibilities

Campaign Strategy & Execution:

• Plan, build, and manage Google Ads campaigns across Search, Display, and Shopping networks.
• Develop and execute Meta Ads campaigns to drive awareness, engagement, and conversions.
• Implement retargeting strategies to re-engage audiences and maximize conversions.
• Collaborate with creative and marketing teams to produce ad copy, visuals, and landing pages.

Optimization & Analysis:

• Monitor campaign performance, conduct A/B testing, and make data-driven improvements.
• Allocate and manage budgets to maximize ROI across Google and Meta platforms.
• Analyze campaign metrics and produce actionable reports weekly and monthly.
• Test new audiences, formats, and strategies to drive growth.

Continuous Learning & Innovation:

• Stay updated with Google and Meta platform changes, algorithm updates, and new ad formats.
• Recommend and experiment with new approaches to improve campaign performance.
• Contribute insights to the wider growth marketing strategy.

Qualifications & Experience

Education:

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Master’s degree in Digital Marketing or MBA is a plus.

Experience:

• 3–5+ years of hands-on experience managing Google Ads and Meta Ads campaigns end-to-end.
• Proven experience managing monthly ad budgets of $25K–$50K USD.
• Strong understanding of campaign structures, bidding strategies, and audience segmentation.
• Experience with analytics tools (GA4, Supermetrics) and reporting dashboards.
• Knowledge of CRO, landing page testing, and marketing automation platforms (HubSpot or similar) is a bonus.

Skills:

• Analytical mindset with the ability to interpret data and optimize campaigns.
• Excellent communication and collaboration skills.
• Highly organized, detail-oriented, and proactive in problem-solving.

Bonus Points:

• Google Ads and Meta Blueprint certifications.
• Experience with other platforms (YouTube Ads, TikTok Ads, Microsoft Ads).

How to Apply

If you’re interested in this position, please register on our portal and submit your application through the link below:

👉 Register & Apply at TeezJobs.com

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