Senior Paid Media Manager YouTube

Location: Remote

About Launch Potato

Launch Potato is a profitable, fast-growing digital media company reaching over 30 million+ monthly visitors across popular consumer brands like FinanceBuzz, OnlyInYourState, and All About Cookies. As The Discovery and Conversion Company, we help consumers connect with top global brands through engaging content and smart technology.

Role Overview:

We’re hiring a Senior Paid Media Manager (YouTube) to take full ownership of Launch Potato’s performance-driven YouTube ad campaigns. This is a career-defining role where you’ll scale one of our most important growth channels YouTube while managing millions in ad spend, creative strategy, and performance targets.

You will oversee YouTube campaign strategy, P&L ownership, creative collaboration, and ongoing optimization. If you're a hands-on YouTube performance marketer with strong analytical skills and proven success scaling campaigns, this role is built for you.

Key Responsibilities

• Fully manage YouTube ad campaigns: strategy, setup, pacing, reporting, and optimization
• Own campaign P&L and hit aggressive ROAS and growth targets
• Collaborate with creative teams to develop high-performing YouTube video ads using YouTube ABCDs and data-backed insights
• Provide detailed performance reports using tools like Looker, Google Analytics, and Excel/Google Sheets
• Lead experimentation to improve CTR, CVR, ROAS, and margin
• Scale YouTube spend to 2x run rate in year one while maintaining at least 110% ROAS
• Expand into new verticals (insurance and financial services)
• Build and mentor a video-first paid media team as growth continues
• Work with internal teams and external vendors to create new high-value audience segments
• Share best practices across the broader Paid Media team

Education & Experience Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field
• 6+ years of hands-on YouTube performance marketing experience
• Proven success managing $20M+ in annual ad spend on YouTube
• Strong background in creative strategy and working with video production teams
• Experience with Looker, Google Ads, and advanced Excel/Google Sheets functions (e.g., VLOOKUP, pivot tables, regression analysis)
• Deep understanding of YouTube's best practices and optimization strategies
• Strong data storytelling and communication skills (verbal and written)
• Experience leading or mentoring a team is a plus

What Success Looks Like

• You consistently scale profitable YouTube campaigns
• You set the standard for ownership, testing, and creative excellence
• You influence the future of video performance marketing at Launch Potato
• You lay the groundwork for a high-performing, growth-focused video team

How to Apply

If you’re interested in this position, please register on our portal and submit your application through the link below:

👉 Register & Apply at TeezJobs.com